Describe an advertisement that persuaded you to buy a product. You should say: what the product was, where you saw the advertisement, what the advertisement said about the product, and explain why the advertisement made you want to buy the product.

advertisingconsumermediamarketingpsychology
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IELTS Speaking tip

Make sure to include personal anecdotes to make your answers engaging.

Vocabulary

  • advertisement
  • persuasion
  • product
  • campaign
  • promotion
  • consumer
  • decision
  • message
  • appeal
  • benefit
  • target audience
  • influence
  • brand
  • trust
  • experience

Sample Answer

One advertisement that particularly persuaded me to buy a product was for a brand of organic shampoo called "Eco Shine." I first saw the advertisement on social media, specifically on Instagram, while scrolling through my feed. It featured a vibrant, eye-catching image of the shampoo bottles surrounded by natural elements like plants and flowers, conveying a message of purity and health. The advertisement highlighted several key benefits of the product. It claimed that the shampoo was made from 100% organic ingredients, free from harmful chemicals like parabens and sulfates, which can damage hair in the long run. Additionally, it emphasized that it was cruelty-free and environmentally friendly, which resonated with my personal values. The ad also included testimonials from satisfied customers, sharing their experiences of how the shampoo transformed their hair, making it shinier and healthier. What truly made me want to buy this product was the combination of its natural composition and the promise of positive results. As someone who is increasingly conscious about using products that are safe for both my body and the environment, the ad reinforced my desire to make a healthy choice. Thus, I decided to purchase Eco Shine, and I’ve been thrilled with the results.

User Answers

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