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IELTS Speaking tip

Practice your responses within time limits to manage pacing during the test.

Vocabulary

  • customer service
  • satisfaction
  • expectations
  • quality
  • market
  • competitiveness
  • experience
  • feedback
  • loyalty
  • innovation
  • relationship
  • strategy
  • improvement
  • performance
  • value

Sample Answer

In contemporary society, it is evident that companies and shops are placing greater emphasis on customer service compared to previous decades. This shift can largely be attributed to the advent of technology and social media, which have empowered consumers to voice their opinions instantaneously, thus holding businesses accountable for their service standards. Moreover, the hyper-competitive nature of the market necessitates a customer-centred approach to foster brand loyalty and differentiate oneself from rivals. Businesses now invest heavily in training staff and implementing feedback systems to not only meet customer expectations but exceed them. Consequently, the focus on delivering exceptional experiences has become integral to a company’s success, driving them to adapt and innovate in response to the ever-evolving demands of the consumer base.

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